Benton Harbor, Michigan
Our Story
We started Let's Go Auto because we believed everyone deserves a reliable vehicle — regardless of their credit history. That belief hasn't changed.
Built for Michigan Drivers
Let's Go Auto was founded right here in Benton Harbor with a simple mission: make car ownership possible for everyone in West Michigan. We saw too many hardworking people get turned away by big dealerships because of a credit score — and we decided to do something about it.
Over the past decade, we've helped more than 5,000 customers drive away in a vehicle they love. We work with over 20 lending partners specifically to cover every credit situation — first-time buyers, bad credit, no credit, bankruptcy, and everything in between.
We're not just a dealership. We're your neighbors. When you buy from Let's Go Auto, you're supporting a local Benton Harbor business that reinvests in this community.
What We Stand For
Three principles guide everything we do at Let's Go Auto.
Community First
We're a Benton Harbor business serving Benton Harbor families. Your neighbors are our customers, and we treat them that way.
No Pressure, Ever
We believe in letting the right car sell itself. Browse at your pace — our team is here to help, not hustle.
Honest Deals
No hidden fees, no bait-and-switch. The price you see is the price you pay. Simple as that.
Meet the Team
Real people who genuinely care about getting you into the right car.
Mike Johnson
Owner & Founder
Born and raised in Benton Harbor, Mike started Let's Go Auto with one goal: give every Michigan driver a fair shot at reliable transportation.
Sarah Williams
Finance Manager
Sarah has helped thousands of customers find financing solutions that work for their budget — no matter their credit history.
Carlos Rivera
Sales Consultant
Carlos takes the pressure out of car buying. He listens first, then finds the right vehicle to match your needs and budget.
Jen Thompson
Customer Relations
Jen makes sure every customer leaves happy. From first visit to final paperwork, she's your go-to for a smooth experience.
Get in Touch
Questions? Ready to visit? We'd love to hear from you.
Our Location
1215 Carlton Ave
Benton Harbor, MI 49022
Hours
Send Us a Message
Come See Us in Benton Harbor
1215 Carlton Ave, Benton Harbor, MI 49022 — easy to find, even easier to leave happy.